The Company partnered with the Cross-Cultural Foundation of Uganda to implement a one-year project starting July 2022 dubbed ‘Culture for Livelihood’ to promote culture in Bunyoro, Bugungu, Alur and Acholi sub-regions.
The project seeks to improve community and individual livelihood, particularly through capacity building and intercultural collaborations in artistic initiatives, crafts, and traditional music, with more focus on women, youth, and children. Key activities to be undertaken under this program include identifying, safeguarding, and promoting traditional knowledge, facilitation of value addition in crafts making and traditional music, building the capacity of traditional music troupes and crafts workers in organization management, publicity, and marketing.
We are promoting intercultural collaboration and diversity of goods and services in the creative industry in turn deepening awareness about the importance and role of the crafts industry and traditional music in improving communities’ livelihood through income generating activities, skills development, creativity and innovation.